Punch to Launch Gran Puro Nicaragua
General Cigar announces the debut of Punch Gran Puro Nicaragua, a four-cigar collection that features a rich and savory Nicaraguan-forward blend.
Ed McKenna, director of marketing strategy for General Cigar noted, “Punch Gran Puro has been a true staple in humidors for over a decade and the brand’s recently-received high ratings have cemented its legacy in the handmade cigar category. For the extension of the Gran Puro line, our artisans built a blend that balances Nicaraguan tobaccos with a Maduro wrapper to deliver a layered, dimensional flavor not traditionally found in Nicaraguan-based cigars. We are confident that Punch Gran Puro Nicaragua will be a fast favorite among tenured smokers.”
Handcrafted at General Cigar’s HATSA factory in Danli, Honduras, Punch Gran Puro Nicaragua represents the ultimate in body and flavor. The cigar gets its full-bodied taste from high priming Nicaraguan binder and filler leaves which yield bold notes of pepper and cedar. The powerful Nicaraguan leaves are complemented by a hearty Connecticut Broadleaf wrapper that brings forth notes of leather to the smoking experience.
Punch Gran Puro Nicaragua will debut in February and will be accessibly priced, with suggested retail prices under $7.00 per cigar. The collection is packaged in 20 count boxes with a unique blue and green color scheme featuring Mr. Punch, the brand’s iconic mascot.
(4.875 X 48); SRP per cigar $5.29
(5.5 X 54); SRP per cigar is $6.39
(6 X 54); SRP per cigar is $6.49
(7.5 X 54); SRP per cigar is $6.99
About General Cigar
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market. The company is owned by Scandinavian Tobacco Group. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco. Based in Richmond, VA, General Cigar sells through tobacconists in the U.S. and exports select products to 62 countries.