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Torano Single Region Serie Jalapa
Spokesman Dale Scott of Toraño Family Cigars introduces one of the new releases for the 2010 IPCPR trade show; the Toraño Family Cigars Single Region: Serie Jalapa, which was alluded to in previous articles.
August 6, 2010
Thomas Bender (TommyBB Editor-in-Chief)
Toraño Family Cigars has become, in the last few weeks, one of the most active companies with new developments hitting cigar media weekly. When news of Toraño's break with CAO, and their re-branding was released, company president Charlie Toraño mentioned a couple new brands. Now we get word of the first of these, it's the Toraño Family Cigars Single Region: Serie Jalapa.
"The concept highlights the different characteristics of tobaccos grown on individual farms in various regions in the world’s best tobacco-producing countries. Each Serie will feature a blend that is created entirely from tobaccos grown on one carefully selected finca in one particular region. The blend’s flavor and aroma will reflect the influence of the region’s soil, weather and topography."
Recently named vice-president of marketing, Bruce Lewis discusses the idea behind this new line. “I have always had an interest in the single region concept and how crucial it is to wine and coffee. In early 2008, I suggested to President Charlie Toraño that we experiment with blends of tobacco from only one farm. We soon realized blending such a cigar was not an easy task. Now, however, I know we have truly captured the characteristics and taste profile of tobacco grown in Jalapa."
Lewis and Toraño also note that they anticipate the Serie Jalapa to be the initial offering in a continuing line with additional issues from other regions. "Serie Jalapa, features a blend of tobacco from the El Estero Farm in Jalapa, Nicaragua. This small farm, located in the country’s northernmost growing province, is irrigated by a centuries-old, natural stream on the property. Its mineral-rich water, together with the sandy, red clay soil, enables this farm to grow some of the finest and most aromatic tobacco in the world."