DIESEL TO LAUNCH WHISKEY ROW SHERRY CASK IN PARTNERSHIP WITH RABBIT HOLE

New Collection Marks the Second Collaboration between Two Maverick Brands

Diesel Cigars and Rabbit Hole Bourbon have reignited their partnership with Diesel Whiskey Row Sherry Cask, a new, three-cigar collection shipping to all channels on June 3, 2019.

Diesel Whiskey Row Sherry Cask is a cigar with epic depth and sublime flavor. Developed by Justin Andrews, blended by AJ Fernandez and handcrafted at Tabacalera AJ Fernandez in Esteli, Diesel Whiskey Row Sherry Cask features Nicaraguan-aged tobaccos cultivated on three continents. This exciting new collection once again calls upon a proprietary aging process developed by AJ to deepen the complexity of the smoking experience by barrel-aging the binder leaves.

Diesel Whiskey Row Sherry Cask is centered around a rare Arapiraca leaf from Central Brazil’s Alagoas region. This binder leaf was selected for aging in Rabbit Hole’s Pedro Ximénez Sherry barrels to bring forth subtle notes of honey, vanilla and molasses. When blended with spicy Nicaraguan Habano and crowned with a lustrous Connecticut Broadleaf wrapper, this Maduro cigar is a study in contrast, as cigar meets bourbon, salty meets sweet and earth meets spice.

Justin Andrews, senior brand manager for Diesel cigars said, “With Diesel Whiskey Row Sherry Cask, we set out to expand the Diesel portfolio by offering cigar and spirits lovers a deeper sensory experience and I believe we have delivered that in spades. This new blend is perfectly suited to pairing with a fine spirit, stands up equally well on its own, and has all the makings of another runaway success for Diesel.”

Kaveh Zamanian, founder and whiskey maker of Rabbit Hole said, “For our second collaboration with Diesel, we selected our rich and aromatic Pedro Ximénez sherry casks for AJ to use in the tobacco aging process because we knew they would lend a stunning complexity to the blend. ‘Sherry Cask’ speaks to the power of our partnership with Diesel and our collective focus on combining heritage technique and refined innovation to heighten the experience of fine cigars and spirits.”

Diesel Whiskey Row Sherry Cask will be available in three sizes, each presented in 20-count wooden boxes that give a nod to Rabbit Hole’s unique branding.

Robusto (5” x 52); SRP per cigar is $8.49

Toro (6” x 50); SRP per cigar is $8.99

Gigante (6” x 58); SRP per cigar is $9.49

Diesel Whiskey Row debuted in June 2018 and marked the first collaboration between Diesel and Rabbit Hole. It was the first cigar to feature a binder leaf aged in Rabbit Hole’s bourbon barrels and generated a significant following among cigar lovers nationwide.

About Diesel

Handcrafted by artisans in Esteli, Nicaragua, Diesel cigars are “bold by design.” The brand challenges the current conventions of the handmade cigar category through the bold, unapologetic style of its Cigar Master, AJ Fernandez. Diesel cigars are unified by their deeply complex flavor which is achieved through AJ’s steadfast adherence to time honored cigar making techniques. Whiskey Row is the second brand in the Diesel portfolio, joining Diesel Grind which debuted in 2017. Follow Diesel on Facebook and Instagram @Dieselcigars.

About Rabbit Hole

Diversifying the spirits landscape with a modern approach to whiskey is Kentucky-based Rabbit Hole. Established in 2012 by Founder and Whiskey Maker Kaveh Zamanian in the heart of Louisville’s urban Bourbon Trail, Rabbit Hole unifies heritage techniques with innovative mash bills, creating unique expressions of American whiskey. With four signature bottlings - Kentucky Straight Bourbon Whiskey, Kentucky Straight Rye Whiskey, Straight Bourbon Whiskey Finished in PX Sherry Casks – Fingerprint Edition and London Dry Gin Kentucky Rye Barrel Finish – Fingerprint Edition – Rabbit Hole turns the whiskey world on its tail, inviting imbibers to take a sip and dive down the rabbit hole, where “there’s no going back™.” The brand’s 55,000 square foot, awe-inspiring distillery opened May 2018 and showcases the tradition and legacy of bourbon making in an all-encompassing experience, unlike any other distillery in the country. Having been inducted to full proof membership in February, 2019, Rabbit Hole is the newest member of the Kentucky Bourbon Trail. Follow Rabbit Hole on Instagram @Rabbit Hole and Facebook @ Rabbit Hole Distillery.